Exercise 7: SEO

With Jesse Maxwell Perez, Jodie Quach, and Stanley Tsai.

Search engines are to find web pages on the internet, hence indexing them. The term “web indexing” is the process of finding web pages using a search engine like Google. Some search engines store the data on their own server or “corpus” (online storage of texts). Search engines not storing the indexes themselves use caches to save the information to their system. Caches, in regards to search engines are sort of like left-behind information of searches where the information is temporarily stored on a system or computer to facilitate and optimize future searches, because it retains some of the information. That is why some browsers recommend to clear caches in order for them to run faster.

Search engines use robots to literally scan web pages for relevance and information pertaining to a search that has been made. The easiest way to index, or find a page is simple HTML text. Because robots cannot scan through images for key terms as easily as tags for a blog post. When a web page is scanned, the information received in then stored in the index for future searches. An index is simply a database of information used for search. Ranking web pages on Google for example is the relevance of information towards the search terms as well as the traffic which the website receives. Web searches use very complex algorithms which determines the order of web pages on the index.

IP addresses can affect search engine optimization, it all depends on the shared IP address versus an independent one. Having a website that shares an IP with a popular, high traffic website will benefit your SERP (Search Engine Ranking Position). However, if you share your IP with a website which is slow and does not produce much traffic, it will affect your site indirectly. That is why there are pros and cons for both sides. Having your own dedicated IP address for your website means you are in control of how fast and where your site is coming from. That can be positive if you have an aptitude for website hosting, design, etc. However, competing with major corporations which specialize in website optimization and already have a high SERP, it will be difficult to bring your name to the top of the list as fast. Also security is an issue for both sides. Starting your web site from scratch, you need to implement your security yourself, whereas a shared IP hosting service may already have some security already in place. On the other hand, that shared IP may not have an adequate security as one you can develop yourself. As you can see, with any issue that may arise towards SEO, having either your own dedicated IP, or using a shared one, they both present good and bad qualities.

Keywords is essential to search engines. They are the main reason why your webpage is in the results of these searches and makes it possible to find your site. People use keywords to find websites that are relevant to the words. If your site contains the words, it is more likely that people will find your page. This will continue as search engines often retain previous searches for future searches. Using keywords in the tags is not enough, to maximize the use of keywords you must use them throughout your site. For example, in the titles, categories and of course, the content.

Search engines are becoming more effective in scanning webpages and like I mentioned previously, tags are not enough anymore, keywords must be used throughout the website in order to attract your intended audience. You can use these keywords in your html tags such as the title. The title html will be used as the title in the search results, When someone shares your link, the title tag will also be the title for the link and this title will attract people with similar interests. You can also use html tags to make your site more convenient for the users. By including links (the <A href=> tag), you can direct the users to different parts of your site making it more efficient and leaving a good impression for the user, encouraging them to revisit.

Robots.txt is acts as a protection online for information that you prefer some viewers not to view. It is simply a note that pops up before entering a site, to warn the viewer that a certain information will be shown. For example, when entering a website that contains inappropriate content, a message will pop up warning you that the inappropriate content is not appropriate for all ages, as it may involve nudity, violence or vulgar language. “You cannot prevent thieves from coming in but the good guys will not open to door and enter” (Webconfs.com).

By using tags and categories, a blog is more available and open for the world to search and evaluate. The use of an effective title cane easily vary the search results because each key word in the title will pop up. “When you begin thinking about a post’s tot;e. you shouldn’t select the most competitive keywords as your main keyword.” This being said, you also do not want to have irrelevant post titles, tags, or categories because this will be harder to narrow down what your blog is relating to.

Mobile devices have come so far, but they do have their limitations when compared to their computer counterparts. Many mobile phones have limits when it comes to flash player, and as well as video playing. While using SEO on mobiles devices your searches and results are constricted to what can be seen using your device. Many phones, such as the iPhone don’t allow for flash required files to play. These results, which may or may not be important to you; are pushed down past the ones that you are able to read properly. Although they are optimized to see what you need, not everything you could see on the computer will be there. Aside from the mentioned, there is not much different from the SEO we use on our computers.

Twitter is definitely and one of the largest users of SEO. The company itself, but mainly its users use the tweet system to their advantage. Companies, musicians, artists, all use twitter to promote their brand or work throughout twitter. Twitter accounts are made to tweet about their projects, what they do, what they stand for, and anything that relates to them. In turn, if these handles (usernames) become popular enough they show closer to the front page of search engines such as Google or Yahoo. Twitter is a platform fit perfectly for the use of SEO.

 

Sources:

http://en.wikipedia.org/wiki/Search_engine_indexing

http://mimech.com/search-engines/

http://www.zippykid.com/2013/02/21/do-you-need-a-dedicated-ip-address-for-seo/

http://www.wordstream.com/seo-keyword

http://usabilitygeek.com/7-html-guidelines-for-website-usability-seo/

http://www.webconfs.com/what-is-robots-txt-article-12.php

http://blog.talentlms.com/optimize-blog-posts-search-engines/

http://econsultancy.com/ca/blog/62180-how-do-mobile-and-desktop-seo-differ-and-how-can-you-improve-rankings

http://www.searchify.ca/10-twitter-seo-tips/

Advertisements