Exercise 8: New Media Innovators

With Jesse Maxwell Perez, Jodie Quach, and Stanley Tsai.

Artists that are considered to work in the New Media genre are those who tie new technologies into their art. They use a combination of modern mediums as well as applications. The artists below share their own unique approach to media, where they were each considered a New Media artist by their own means. For example, music may not be considered a new media application today, because it has been around since humans could drum up a beat. However, genres of music change and develop with cultures. Such is the case with with Vivaldi, his style of music was quite “avant-guarde” for his time.

As far as Kutiman’s “Thru-You” goes, it is a video of several musicians producing music together. However, they are not working directly with one another. Compiling the talents of several musicians can produce a sound which can never be achieved alone. These videos taken from the internet have a certain fluidity to them, as if they are interacting with each other, even though they are of completely separate natures. This 21st century new media piece combines aspects of collaboration and taking someone’s work and applying it into something else.

Antonio Vivaldi is a well known musician, whose intricate classical music has been shared around the world. His piece, “Four Seasons”, is lead by a violin, and conveys extremely strong emotions and setting through the upbeat and beautiful melody. The video of this song uses masks as a metaphor of feelings and movements, as they can be hidden or revealed in a different matter. Vivaldi is considered an innovator because he takes his music to the next level of intensity as unseen before.

Eric Whitacre is a well known conductor, broadcaster and public speaker. His most known piece is “Lux Aurumque” which is made up of 185 separate videos synced together to create a virtual choir. This video consists of 185 separate videos of different people in different countries. Eric Whitacre puts a spin on concerts and choirs as he is able to bring 185 strangers together to sing and make music together via the internet. “Lux Aurumque” is considered his ‘ground-breaking’ work.

At the age of 48, Evelyn Glennie has become one of the most influential virtuoso percussionists. What makes her so inspirational and influential at the same time comes from that fact that is she deaf. Glennie is able to create music just through feel, and sight, and demonstrates to everyone that music isn’t just sounds to your ears. This video demonstrates her ability to speak and also play various types of percussion instruments. Without the ability to hear the sounds she’s making, Glennie is still able to inspire her audience to take their other senses and feel the sound through different ways. She innovates new ways to experience love for music and sound.

The music produced by John Cage is mesmerizing  as the piece analyzed, Dream created in 1948. John Cage is one of the more influential media artists, because of the beauty and composition of his music. He was ahead of his time, his atmospherical music is gifted, technically and musically. He was a great influence for modern dance, as his affiliation with choreographer, and partner, Merce Cunningham, as they were able to work together to jump ideas off each other and improve the works of eachother.








Exercise 7: SEO

With Jesse Maxwell Perez, Jodie Quach, and Stanley Tsai.

Search engines are to find web pages on the internet, hence indexing them. The term “web indexing” is the process of finding web pages using a search engine like Google. Some search engines store the data on their own server or “corpus” (online storage of texts). Search engines not storing the indexes themselves use caches to save the information to their system. Caches, in regards to search engines are sort of like left-behind information of searches where the information is temporarily stored on a system or computer to facilitate and optimize future searches, because it retains some of the information. That is why some browsers recommend to clear caches in order for them to run faster.

Search engines use robots to literally scan web pages for relevance and information pertaining to a search that has been made. The easiest way to index, or find a page is simple HTML text. Because robots cannot scan through images for key terms as easily as tags for a blog post. When a web page is scanned, the information received in then stored in the index for future searches. An index is simply a database of information used for search. Ranking web pages on Google for example is the relevance of information towards the search terms as well as the traffic which the website receives. Web searches use very complex algorithms which determines the order of web pages on the index.

IP addresses can affect search engine optimization, it all depends on the shared IP address versus an independent one. Having a website that shares an IP with a popular, high traffic website will benefit your SERP (Search Engine Ranking Position). However, if you share your IP with a website which is slow and does not produce much traffic, it will affect your site indirectly. That is why there are pros and cons for both sides. Having your own dedicated IP address for your website means you are in control of how fast and where your site is coming from. That can be positive if you have an aptitude for website hosting, design, etc. However, competing with major corporations which specialize in website optimization and already have a high SERP, it will be difficult to bring your name to the top of the list as fast. Also security is an issue for both sides. Starting your web site from scratch, you need to implement your security yourself, whereas a shared IP hosting service may already have some security already in place. On the other hand, that shared IP may not have an adequate security as one you can develop yourself. As you can see, with any issue that may arise towards SEO, having either your own dedicated IP, or using a shared one, they both present good and bad qualities.

Keywords is essential to search engines. They are the main reason why your webpage is in the results of these searches and makes it possible to find your site. People use keywords to find websites that are relevant to the words. If your site contains the words, it is more likely that people will find your page. This will continue as search engines often retain previous searches for future searches. Using keywords in the tags is not enough, to maximize the use of keywords you must use them throughout your site. For example, in the titles, categories and of course, the content.

Search engines are becoming more effective in scanning webpages and like I mentioned previously, tags are not enough anymore, keywords must be used throughout the website in order to attract your intended audience. You can use these keywords in your html tags such as the title. The title html will be used as the title in the search results, When someone shares your link, the title tag will also be the title for the link and this title will attract people with similar interests. You can also use html tags to make your site more convenient for the users. By including links (the <A href=> tag), you can direct the users to different parts of your site making it more efficient and leaving a good impression for the user, encouraging them to revisit.

Robots.txt is acts as a protection online for information that you prefer some viewers not to view. It is simply a note that pops up before entering a site, to warn the viewer that a certain information will be shown. For example, when entering a website that contains inappropriate content, a message will pop up warning you that the inappropriate content is not appropriate for all ages, as it may involve nudity, violence or vulgar language. “You cannot prevent thieves from coming in but the good guys will not open to door and enter” (Webconfs.com).

By using tags and categories, a blog is more available and open for the world to search and evaluate. The use of an effective title cane easily vary the search results because each key word in the title will pop up. “When you begin thinking about a post’s tot;e. you shouldn’t select the most competitive keywords as your main keyword.” This being said, you also do not want to have irrelevant post titles, tags, or categories because this will be harder to narrow down what your blog is relating to.

Mobile devices have come so far, but they do have their limitations when compared to their computer counterparts. Many mobile phones have limits when it comes to flash player, and as well as video playing. While using SEO on mobiles devices your searches and results are constricted to what can be seen using your device. Many phones, such as the iPhone don’t allow for flash required files to play. These results, which may or may not be important to you; are pushed down past the ones that you are able to read properly. Although they are optimized to see what you need, not everything you could see on the computer will be there. Aside from the mentioned, there is not much different from the SEO we use on our computers.

Twitter is definitely and one of the largest users of SEO. The company itself, but mainly its users use the tweet system to their advantage. Companies, musicians, artists, all use twitter to promote their brand or work throughout twitter. Twitter accounts are made to tweet about their projects, what they do, what they stand for, and anything that relates to them. In turn, if these handles (usernames) become popular enough they show closer to the front page of search engines such as Google or Yahoo. Twitter is a platform fit perfectly for the use of SEO.













The article by Ben Aslinger and Nina B. Huntemann entitled “Digital media studies futures” is the perfect beginning step into the topic of what new media may be in 2060. Without going into great detail, the article discusses many questions which arise when addressing the future of media studies. While media in the past has been seen as a particular technology or medium (film or radio for example), media is now evolving into more of an experience, rather than a medium. Because the technologies and methodologies in regards to media are developing rapidly, it would be irrelevant to define any new media as a single medium. One of the greatest debates for the futures of media studies is it’s relation to academia. In the past, scholars would approach topics with solely a theoretical approach, using case studies. However, because media studies is forever changing, this practice must be changed in order to create a beneficial future for media studies. The highlights how scholars would learn a specific media, however it would then become obsolete before they complete their studies. In addition, scholars were also taught to direct their focus on a few topics rather than a variety. This style of learning needs to change in order to accommodate the vast expansion of media studies. Studying a single discipline is not acceptable anymore, scholars need to become interdisciplinary thinkers. In short, the old ways of learning simply won’t cut it when it comes to media studies. The collaboration of multifaceted thinkers are now in high demand.



Aslinger, Ben, and Nina B. Huntemann. “Digital Media Studies Futures.” Media, Culture & Society 35.1 (2013): 9-12. Sage Publications. Web. 15 Oct. 2013.

Article Reflection

The article “Application of Dervin’s Sense-Making Methodology to media reception situations” by CarrieLynn D Reinhard and Brenda Dervin outlines the debate of the application of virtual spaces. More specifically, virtual worlds. When analyzing these virtual worlds, they do not limit their research to the study of the senses or rather the users. Instead, they make sense of the way everything communicates with each other. How the senses interact with the game or space. They performed various studies which focused on different senses (visual and audio), as well as different spaces (film and console video games). What they found in most of their studies is that the users would create meaning for themselves. Whether it be a gaming world, such as “City of Heroes” or more of a social world, such as “Second Life”. Even though a virtual world would always lack some specifics that of reality. Users would always make the connections themselves in order to proceed with the study (Reinhard and Dervin, 2012).

In relation to class, the presentations of simulation and virtual worlds tie in perfectly with this article. The presentation of simulation was a great transition of the class discussion to hybrid spaces. Simulation and virtual worlds really do go hand in hand. Simulating the senses of the human body is what new media is all about. While these senses are not real, they become a new reality when combined with a virtual space. As if Earth is not big enough for the seven billion of us, we have created countless other virtual worlds which we live, play, and conquer as one. As mentioned in my previous post, it baffles me how some are making a living using the functionality of some virtual spaces. Such as the couple in Second Life who make a living renting out virtual condos, on a virtual island. All of which, is simply information which is stored on servers and exist nowhere in reality. It’s amazing how far humanity has gone, from, well, human experience. The typical human life fifty years ago was straight, linear. You must get an education, get a job, marry, have kids, rinse and repeat. That was simply limited to planet Earth. With many virtual worlds, that linear progression of life may not be the norm in another fifty years. We may have other ‘worlds’ to live on, and I’m not talking about Mars or the Moon.



Reinhard, CarrieLynn D and Dervin, Brenda. Application of Dervin’s Sense-Making Methodology to media reception situations. Convergence, ISSN 1354-8565, 02/2012, Volume 18, Issue 1, pp. 27 – 48.

Exercise 6: Article Synthesis

My synthesis:

With the exponential growth of internet activity, the issues of online identities may be one of the most heated topics in today’s society. Coming at this topic from different point of views, the ethics of online identities affect all users online. The article “Online identity: is authenticity or anonymity more important?” by Aleks Krotoski on The Guardian’s website details the controversial debate between anonymous and identifiable online profiles. Whereas the article from The Economist, “Businesses, not just governments, have a role to play in helping web users prove their identities” furthers the notion of having governments control online identifications. Finally, with both sides of the online identity covered, The Washington Post’s article by Joyce E. A. Russell, “Career Coach: Know your online identity” reviews how to maintain said online profile.

When it comes to The Guardian’s debate on online identities, it seems to be well fought out. There are many cases which can be used to strengthen both sides. It really comes down to the individual user. Having an authentic online profile can relate the person from the online world to the offline world. Which may grant said person jobs and other experiences. That being said, if something can be traced back to their name which may compromise their integrity, that would ruin their reputation online. That is where anonymity comes into play. Allowing users to create, share, and edit with the online community allows them to make faults without being personally blamed. Unfortunately, the internet is very commercialized and having a flow of anonymous users does not generate as much revenue as does a sea of identifiable and traceable users. In relation to authentic online identities, governments could have the solution with proper online IDs. This would lower fraud, and boost the economy online. One minor detail, most users trust their banks for personal information and not their government. Having a government deal with online identities would give it structure and security. Perhaps having an agreement between website owners and the government can be achieved. We should not forget that the internet is global and government policies and agendas vary depending on the nation and culture.

In short, with all this talk of having an online presence, The Washington Post article details several measures which can be taken to improve one’s online identity. The first thing anyone should do before proceeding is to accept the fact that we all have online identities by now. Whether or not we have a Facebook account, almost every institution creates profiles for it’s users or customers. What should always be considered when developing an online identity is to serve the purpose of the identity. For example remaining professional online, or not mixing up private information with professional. The bottom line is to simply be in control with your online identity. Make sure you know what is being said about yourself, and more importantly, what you are saying about yourself.

Jesse Maxwell Perez’s comments:

You are good with using the evidence from the text to back up your points. You are convincing with your words and make outline the articles clearly.
Only thing I would say in your conclusion:
What should always be considered when developing an online identity is to serve the purpose of the identity. For example remaining professional online, or not mixing up private information with professional.
I get what you are trying to say but maybe phrase it to be one sentence.


In short, with all this talk of having an online presence, The Washington Post article details several measures which can be taken to improve one’s online identity. The first thing anyone should do before proceeding is to accept the fact that we all have online identities by now. Whether or not we have a Facebook account, almost every institution creates profiles for it’s users or customers. What should always be considered when developing an online identity is to serve the purpose of the identity. The bottom line is to simply be in control with your online identity. Make sure you know what is being said about yourself, and more importantly, what you are saying about yourself.






Exercise 5: Digital Identity

Part 1:

Name: Jesse Maxwell Perez

Nothing much appears when I Google Jesse Maxwell Perez. The first link of Facebook given is that of the actual Jesse Maxwell Perez I was searching. Thankfully, not much information is given. It simply shows some interests such as films and music tastes. Moving on, the rest of Google has nothing on my search, however his MPM 107 blog does come up on the second page of Google. I can assume that it will move up the charts as the course progresses. That would be very good for his name because professors, as well as potential job seekers would find his academic and responsible blog with ease. I did a quick search on Pipl, however his specific identity did not come up in the results. All this would say that Jesse’s personal online identity has been kept well hidden. I would say that this shows that he is not very active online, but he could be using an alias name. That being said, it would be difficult for potential job seekers to find any public media work done by Jesse.

Part 2:

Sam Legros

Carlos Sabbah

A great way to stay on top of your name in the online world would be to purchase a domain using your name. From there, you may create a website, portfolio, blog, or another source of information to develop your online identity. It does not stop there, it is recommended to research what is already being said about you. By using several online tools, virtually any information pertaining to your name can be found. Simply by staying on top of your online presence is beneficial towards your virtual integrity. Most of all, having control of what you say or what is being said about you is very important. Most people lose track of all the information about themselves online, however, it is not impossible to keep track and do something about it. (Russell, 2011)

This article was chosen for a specific reason, it was at the top of Google search for the search terms “how to get to the top of google search”. It provides a simple structure outlining several techniques in order to obtain the top slot of Google’s search index. Many of the techniques are to do with the planning aspect of any project. Having a sound foundation of knowing what needs to be done before is high recommended here. All it comes down to is how can a web page be viewed by the largest target audience possible? Through the use of mobility, key words, social media, content, purpose, and so on. Having consistent quality with all of these aspects will help with Google’s servers to detect correlation between searches and your content, thus granting you the top spot on the search terms. (Simmons, 2013)


Russell, Joyce A. “Career Coach: Know Your Online Identity.” Capital Business. The Washington Post, 17 Apr. 2011. Web. 06 Oct. 2013. <http://articles.washingtonpost.com/2011-04-17/business/35231468_1_online-identity-web-site-facebook-account>.

Simmons, Grant. “Ten Tips to the Top of Google.” Search Engine Watch. Inclusive Interactive Marketing LLC, 27 Aug. 2013. Web. 09 Oct. 2013. <http://searchenginewatch.com/article/2066301/Ten-Tips-to-the-Top-of-Google>.

Discussions Reflection

October 3, 2013

I was very glad to see that my entire life story does not appear when you search my name online. In confession, I have not remained very hidden in the online world, however there is no abundance of information to be found of my private life. I really need to do an online clean up of all the old and unused profiles I have created over the years. With all this talk of digital identity and online footprint, I must admit, I am a little nervous when it comes to when I am in the working world. I would like to continue my work in New Media, more specifically something to do with the internet. However, how can one attain a respectable image online now? We are sucked in at such an early age to create that first “cool_stud22@hotmail.com” email address, or post that house party album on Facebook. The question that troubles me is, “what happens next?” After the dust of our social high has settled and the world takes a look at it, what happens then? Can something ever be truly deleted off the internet once it’s put there? All I can do now I apply all my attention of the internet with cautious integrity towards creating a resectable online presence. I just hope that it’s not too late for that.